Broadly speaking, there are four different types of marketing emails you can send to prospects and customers:

Search engines are a great way to find business online. They offer “passive” marketing approaches for those who don’t want to get into “active marketing”. SEO can be incredibly powerful, but it’s often too slow for someone who needs clients today (rather than in six months’ time) to be a good marketing strategy when you launch your business.

Another cornerstone of a strong digital marketing strategy is social media marketing. This involves promoting your brand on social channels in order to increase brand awareness, drive traffic to your website, and capture leads. You can do this by creating posts on popular social media channels such as:

However, before rushing off to create 10,000 incoming links, you need to know some basics. Again, backlink building is a complex area (much more so than we have space for here), so if you want to get heavily into SEO, you should read up on it once you’ve mastered the basics.

¹Each university determines the number of pre-approved prior learning credits that may count towards the degree requirements according to institutional policies.

of various search engines, which may change with time. Nevertheless, a rule of thumb is that websites and webpages with higher-quality content, more external referral links, and more user engagement will rank higher on an SERP.

This digital marketing strategy aims to increase your visibility in search results, like on Google or Bing.

The following are some of the most common KPIs that marketers can use to gauge how well they're doing:

There are also many keyword research tools (some free and some paid) that claim to take the effort out of this process. A popular tool for first timers is Traffic Travis, which can also analyse your competitors’ sites for their keyword optimization strategies and, as a bonus, it can deliver detailed analysis on their back-linking Canada Digital Agency strategy, too.

Videos: Website content doesn’t need to be in written form. Adding videos to your website is an engaging way to provide valuable information to your audience.

This will help you get started with SEO, although if you intend to pursue this as your main marketing strategy, we highly recommended that you read up on the more complex aspects of SEO as soon as you have the basics in hand.

A great way to market your business is to use search engines to help your customers find you online. You will need a sales-focused website (e.

This Professional Certificate program is designed for beginners, pelo prior knowledge or experience required. Each course builds upon the previous one to reinforce fundamental social media marketing skills, including social media management and advertising.

Planning and strategy, including decisions on how to handle content, build links to the website, manage social media presence and technical implementation strategies